Always using humor and appealing visuals at times with VFX and 3D animations. For this step, we can adapt the previous strategy and take the single story and make 5 different short-form videos, telling the story of how Lenovo laptops saved 5 different students to deliver their work on time. You need to be on Instagram, TikTok, YouTube, and Twitter, at the very least. Break it down for social media - Having a multi-channel strategy is a MUST nowadays.For example, you could create a video showcasing a student who uses a Lenovo laptop to create a groundbreaking research project. In this case, the video can tell a story about a fictional character who uses a Lenovo laptop to achieve their goals. You can use a narrative structure, humor, or emotional appeals to connect with your audience.

Storytelling - The NUMBER 1 most effective method to have a long-lasting impact on your TA is storytelling.With a mix of 3D animations and real footage, we would showcase the latest laptops designed for students, highlighting the features that are important to them, such as long battery life, lightweight, and affordable prices. For this example let’s pick college students. But it’s critical to pick ONE specific avatar if they want a successful campaign. Define TA - For a company like Lenovo, it’s easy to get carried away by its size and market presence, and then be super generic with the messaging.This week’s briefing is: “Lenovo is launching a new laptop, what now?”įirst, let’s divide this into 5 steps that you can follow and adapt to your own needs: This series is focused on creating a strategy to bridge the gap between the brand and the final customer, in a step-by-step format that you can follow, adapt, and apply to your own business. Welcome to a new content format where we will help you create your content strategy by sharing our own creative workflow. How would #IKS handle Lenovo as a client?

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